As part of a packaging project in the 4th semester at HTK, Drop It was developed – a creative ice cream kit concept for Langnese. Packaged in a premium metal box, it includes frozen tea spheres and a base powder to create milk-based ice cream at home.
The preparation is simple: heat up milk, stir in the ingredients, freeze – and enjoy your homemade tea-flavored ice cream.A playful blend of sustainability, indulgence, and hands-on creativity – true to the idea: Drop it, mix it, freeze it.
As part of a corporate design project in the 3rd semester at HTK, I created Montis – a luxury mountain hotel perched on a summit, famous for its expansive panoramic windows. Guests can choose unique arrival experiences like snowmobiling, dog sledding, hiking, or climbing, with rest stops along the way.Montis blends high-end comfort with adventurous winter sports, appealing to an active, upscale clientele.
A DJ approached me to help build his brand, Myzooik. I developed his visual identity, including a logo and Instagram posts and stories for event promotion. The design matched the music style—house and light techno—with a minimalist, clean look featuring black backgrounds and bold warm accent colors.The posts conveyed the energy and movement of the music, reflecting the late-night vibe of events held at Nikki Tiger Club on Hamburg’s Kiez.
As part of a corporate design project in the 5th semester at HTK, I created VIY – a sport discovery platform inspired by Olympic swimmer Caeleb Dressel and my own background in competitive swimming.Aimed at active people seeking new challenges beyond the gym, VIY offers subscription-based starter kits for various sports, complete with equipment, community access, and beginner-friendly training options.The brand’s claim “Expand your limits” reflects its mission: low-barrier access to high-energy sports experiences.
As part of a Campaign project in the 3rd semester at HTK, I created a concept for a hair oil targeting men 20-40 who want fuller hair and a more masculine look. The campaign’s key message is “Awaken the Viking in You.”
The highlight, “Viking Route,” uses social media teasers and street marketing with Viking beard masks and wooden totems featuring QR codes. These totems are placed at historic sites once visited by Vikings, encouraging participants to visit, share selfies, and compete for €10,000 and a year’s supply of hair oil.
Before studying at HTK, I completed a long-term internship at the Hamburg-based agency Studio Nice (May–August 2020). I supported the team on real estate brochures with layout prep, photo editing, and floor plan retouching in Photoshop and Illustrator.
It was also my first hands-on experience with Webflow and logo development, giving me a solid foundation in practical agency workflows and collaborative design processes.
My name is Ben Hämmerer, I'm 22 years old and
I'm a communication designer with a focus on UI/UX, motion and interaction.
My passion lies in digital - between system and feeling.